IKEA Canada has announced the second year of its Let’s Play for Change campaign, supporting children’s development and learning, equal participation, sports, and of course, play. A new global Play Report by IKEA, finds that people around the world believe play is undervalued in modern day life.

Once again, War Child Canada – along with War Child Holland and War Child UK – is a beneficiary of the campaign, that supports our work with Syrian and Jordanian children in East Amman, Jordan. Until December 31,

IKEA Canada will incorporate playful experiences at its stores from coast to coast, with interactive games and activities sprinkled within showroom floors. This year’s campaign will continue to see IKEA and the IKEA Foundation support children’s rights in some of the world’s most vulnerable communities. Realizing that many children around the world lack safe spaces to play and develop, the IKEA Foundation will grant a total of Є45 million to Handicap International, Save the Children, Special Olympics, Room to Read, UNICEF and War Child.

Having conducted some of the world’s largest research on the role of play, IKEA released its third global Play Report in November, exploring the perspective of play from both a child’s and adult’s perspective in countries across the world. Findings show that people around the world believe play is undervalued in modern day life, forcing them to focus on “more important” things.

Earlier this year, IKEA staff went on an iWitness trip to our program in Jordon and wrote about it on their blog. You can read about their experiences here. They also made this video when they visited War Child Holland’s Safe Spaces program in Lebanon.

Play is vital to children’s wellbeing and we are so grateful to the IKEA Foundation for providing the children in our programs the chance to find normalcy despite all they have been through.